The Road Ahead
To show moms, and the rest of the world, that Hotwheels teaches problem-solving skills and can help prepare their children for the road ahead, we wanted to challenge kids with a problem that might seem too big for them to solve: the future of transportation.
(This activation was purchased by the client, but sadly, due to a sudden change in budget, had to be put aside.)
(Copywriter: Me, Art Director: Katie Hopkins, CCO: Matt Miller)