Kellogg’s Cinnamon Roll Frosted Mini Wheats

There are some foods that inspire a deep passion. Foods that people love so much, they just can’t get enough. Cinnamon rolls are one of these foods. So, what better way to launch Kellogg's Frosted Mini-Wheats’ new flavor, cinnamon roll, than to talk directly to cinnamon roll lovers and tap into their need for sweet, cinnamon goodness.

Above is the TV/YouTube spot, and the :06 spots below were cut downs for social and pre-roll.

(Copywriter: Me, Art Director: Annie Cavazos, ECDs: Aaron Pendleton)